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Creation Features – The Profano Company History

By taking on fans several and demographics, striking a fair balance between consistency and adaptability and taking the time to listen to customers Seglar has found ways to keep their interlocking bricks in the hands of millions. It’s a model that other companies should follow, says McKee.

To incorporate financing 1948, Ole Kirk Kristiansen and his workshop had just started producing a selection of wooden toys and games. It had not been until the following 12 months that they began using a new plastic-injection rounds machine to make plastic bricks, which in the near future gave these people an advantage over their competition in the flourishing post-war marketplace.

In 1949, they begun producing the bricks with studs on them to enable them to content together. It was a key version, making the bricks a lot more stable and durable. Later, in 1958, they manufactured a major improvement with the intro of what is known mainly because the «stud and joining system», which usually ensures that each and every Lego brick fits with any other packet. These two vital iterations will be why Profano sets made 40 years earlier still interlock seamlessly with those crafted today.

Over time, Lego has got kept the finger in the pulse of pop lifestyle by joining up with big-name franchises such as Star Battles and Harry Potter. It includes also accepted the community of adults that happen to be fans of the brand, known as AFOLs (Adult Enthusiasts of Lego), with a variety of sets like the Back to the Future DeLorean period machine and a set of feminine Nasa researchers.