Publicado el

The fact Tinder replaced the wordmark which have an icon indicated a significant content

The fact Tinder replaced the wordmark which have an icon indicated a significant content

Brand new relationship app is actually trying to make it clear: anybody recognize they instantly plus don’t even need to have the text getting it. In other words, the brand new Tinder image is at Nike Swoosh position.

2012 – 2017

Tinder was incubated into the Hatch Labs. It become work in 2012 and quickly gained achievement certainly pages. Only two years later on, there had been doing one mil user registrations daily.

2017 – Today

In the summertime of 2017, the program eliminated its text representation replacement it which have an effective minimalistic symbol. Actually, the new icon in itself had been familiar with the application users: it absolutely was brand new fire symbol that were made use of unlike the new dot over the letter “i” towards the dated symbol.

Now, the fresh fire symbol has obtained an effective gradient consistency. Since old emblem is actually apartment and you will lime, the one has specific aspect and goes out away from lime to help you red. In addition to, the shape of the fire has been somewhat modified. This new icon has grown a bit rounder, if you find yourself the info turned clearer.

There is another, ugly sort of this new emblem. Here, the fresh flames is white, once the record has a beneficial gradient structure out-of tangerine and you will red tones.

New sign amendment taken place immediately after this new app by itself was updated, too. Included in the software overhaul, a cleanser structure is brought, also simplistic routing and you may a new way off showing photos.

Emblem symbolization

The definition trailing the flames icon appears rather transparent: Tinder means the new flame into the a body. Also, “hot” ‘s the word i call an individual who is pleasing to the eye. Because an online dating application, Tinder pledges us to light the fresh flames from relationships. Title of one’s venture in itself matches the theory very well because the it indicates “topic used for lights flame.“

The choice of colors to the the dated and the fresh Tinder symbol seems really well natural, for the flames symbol, once the orange and magenta (or red) are the colors away from flame. In other words, brand new palette is an additional technique for promising your “burning very hot” relationships.

Those always the idea of chakras, and this concerned united states out of old reflection strategies, may find one more symbolic meaning behind the color choice. Orange ‘s the color of the second chakra, that’s from the innovation and sexuality.


The fresh new Tinder symbol is approximately interests and you may connection. Widely known matchmaking app international uses the essential well-known icon for mans matchmaking – the latest flame.

The latest Tinder Icon is composed of a beneficial gradient pink and you can orange rectangular which have circular angles, just like the a background, and you may a stylized light flames in the middle. The fresh new fire try drawn that have lowest contours possesses its base area softened and circular. To your certain versions, the fresh new white visualize has actually a delicate narrow shade, on the someone else. It’s basic flat.

There is also a variation, where the flame has been consumed in the fresh new gradient orange and you can green palette and put-on a white record.


The outdated icon looked good minimalistic, modern typeface. Aside from the flames above the “i,” the fresh new wordmark is recognizable on account of including special aspects because the ideal bar into the “t” (which lacked a half of their duration) plus the sloped club on “age.”


Due to the fact dated logo was lime on the white history, the you’re more complex, with regards to the color palette, considering the gradient impact. Now, there’re several hues from lime, which happen to be complemented by many light magenta hues. Regardless of the color move, the latest Tinder image features existed consistent within its flames symbolism. Furthermore, brand new “fiery” impact has been way more pronounced to your the new icon.